Two-minute response-gap diagnostic

How many qualified leads pass through your response gap?

Compare your current response time with the five-minute operating target. See how the affected lead count accumulates over 30, 90 and 365 days, then test conservative improvement scenarios.

Response riskHigh

Current response versus target

120minutes now

5minute target

115 minutes over the operating target.

Qualified leads outside target each month48leads/month

Calculated from qualified inbound volume and the percentage currently reached inside five minutes.

30 days48

90 days144

12 months576

The count keeps accumulating while the response path remains unchanged. It is an affected-lead count, not a claim that every lead is lost.

Modelled annual value represented by this cohort£691,200

Uses the same blended meeting rate, close rate and contract value entered above. This is exposure, not attributed lost revenue.

Delayed-cohort scenariosAdditional annual revenue

+10% meeting conversion+£69,120

+20% meeting conversion+£138,240

+30% meeting conversion+£207,360

Scenarios apply a relative 10%, 20% or 30% meeting-conversion improvement only to the delayed cohort. They are sensitivity tests, not recovery forecasts.

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Add four basic details. Your current-versus-target gap, 90-day exposure and delayed-cohort scenarios are included automatically.

How the model works

Simple enough to audit. Conservative enough to discuss.

Qualified leads outside target = monthly qualified leads × the percentage not reached inside five minutes. The 90-day and annual views repeat that monthly count. They do not assume the response time itself gets worse.

Delayed-cohort value applies the blended meeting rate, close rate and contract value to those leads. The 10%, 20% and 30% scenarios change meeting conversion only for that cohort while every other input stays fixed.

Response risk is an operational triage band: low requires an average response of five minutes or less and at least 80% SLA attainment; moderate covers up to 60 minutes with at least 50% attainment; everything else is high. This is our diagnostic classification, informed by published response-time research. It is not a validated industry score.

LeanData’s 2025 playbook reports a 42-hour average B2B response time and says prospects expect responses in roughly 10 minutes. Treat the figures as directional context: definitions, samples and attribution methods vary. Read the source (PDF).