Two-minute response-gap diagnostic
How many qualified leads pass through your response gap?
Compare your current response time with the five-minute operating target. See how the affected lead count accumulates over 30, 90 and 365 days, then test conservative improvement scenarios.
Send me the response-gap report.
Add four basic details. Your current-versus-target gap, 90-day exposure and delayed-cohort scenarios are included automatically.
How the model works
Simple enough to audit. Conservative enough to discuss.
Qualified leads outside target = monthly qualified leads × the percentage not reached inside five minutes. The 90-day and annual views repeat that monthly count. They do not assume the response time itself gets worse.
Delayed-cohort value applies the blended meeting rate, close rate and contract value to those leads. The 10%, 20% and 30% scenarios change meeting conversion only for that cohort while every other input stays fixed.
Response risk is an operational triage band: low requires an average response of five minutes or less and at least 80% SLA attainment; moderate covers up to 60 minutes with at least 50% attainment; everything else is high. This is our diagnostic classification, informed by published response-time research. It is not a validated industry score.
LeanData’s 2025 playbook reports a 42-hour average B2B response time and says prospects expect responses in roughly 10 minutes. Treat the figures as directional context: definitions, samples and attribution methods vary. Read the source (PDF).
Before you share the numbers
Questions operators ask about the model
What does the response-gap diagnostic measure?
It compares your current average first-response time and five-minute SLA attainment with a five-minute operating target. It counts how many qualified inbound leads fall outside that target each month, then shows how that count accumulates over 90 days and 12 months if the path stays unchanged.
Are the revenue figures forecasts?
No. The delayed-cohort value and the 10%, 20% and 30% meeting-conversion improvements are mathematical scenarios that hold close rate and contract value fixed. They are sensitivity tests for discussion, not recovery forecasts or guarantees.
What counts as a qualified lead outside the target?
Monthly qualified leads multiplied by the share not reached inside five minutes. The 90-day and annual views repeat that monthly count. The model does not claim every delayed lead is lost, and it does not assume response time itself gets worse over time.
How is response risk classified?
Low requires an average response of five minutes or less and at least 80% five-minute SLA attainment. Moderate covers up to 60 minutes with at least 50% attainment. Everything else is high. These are diagnostic triage bands informed by published response-time research, not a validated industry score.
Does the diagnostic collect personal data?
The calculator itself does not ask for a name, email or company. Optional enquiry fields only appear if you choose to request the written report or discuss the lead flow.
Related reading
Context behind the diagnostic inputs.
These guides explain the response-time research, qualification decisions and inbound process the model assumes.
Speed to lead: the complete B2B operating guide
Published response-time statistics, a measurable SLA and the framework from capture to follow-up.
04 · QualificationAutomated lead qualification for inbound B2B enquiries
How to qualify, score and route leads while keeping uncertain or sensitive decisions with a person.
07 · Inbound managementInbound lead management process: from submission to first follow-up
A practical process for capture, qualification, ownership, acknowledgement, review queues and first human follow-up.
When the inputs look right, discuss your lead flow or revisit how to calculate the cost of slow inbound follow-up.