Privacy Policy

Last Updated: January 2025

Never Miss A Lead ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

Information You Provide to Us

When you submit a form on our website, we collect:

• Your first name
• Your business website
• Your email address
• Information about your lead generation challenges

Automatically Collected Information

When you visit our website, we automatically collect:

• Device information (browser type, operating system)
• Usage data (pages visited, time spent on site)
• Referral source (how you found our website)
• Marketing campaign information (UTM parameters from ads you clicked)

2. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide you with requested information
• Send you product demonstrations and service information
• Improve our website and services
• Track the effectiveness of our marketing campaigns
• Comply with legal obligations

3. Cookies and Tracking Technologies

We use minimal tracking technologies on our website:

Facebook Pixel

We use the Facebook Pixel (Meta Pixel) to measure the effectiveness of our advertising campaigns and to show you relevant ads on Facebook and Instagram. The Facebook Pixel collects information about your visit to our website and may use cookies. You can opt out of Facebook advertising by adjusting your ad preferences in your Facebook account settings.

Vercel Analytics

We use Vercel Analytics to understand how visitors use our website. This helps us improve the user experience. Vercel Analytics is privacy-friendly and does not use cookies.

Essential Cookies

We use localStorage to remember if you've seen our exit-intent popup, so we don't show it to you repeatedly. This is essential for site functionality.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: We use Supabase to store form submissions. Supabase is a secure, privacy-focused database service.
• Advertising Partners: Facebook/Meta receives information via the Facebook Pixel to measure ad performance.
• Legal Requirements: We may disclose information if required by law or to protect our legal rights.

5. Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Restriction: Request restriction of processing your data
• Portability: Request transfer of your data to another service
• Objection: Object to processing of your data for marketing purposes
• Withdraw Consent: Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us using the details below.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. If you request deletion of your data, we will delete it within 30 days unless we have a legal obligation to retain it.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies.

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

12. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority: